Save Makena Landing  2

Proposed 47-acre Makena Resort Development Project

March 1, 2016 from 10:00 am to 1:00 pm

A proposed 47-acre Makena Resort development project will have its application for an SMA permit heard by the Urban Design Review Board on Tuesday, March 1st at 10am. This project will turn more of Makena into a members-only access, gated community. There will be no affordable homes and no direct benefit to the community. It will put further burden on an already strained infrastructure throughout the Wailea-Makena-Kīhei areas.
Discovery Land Company and its partners claim that the project is small, so an Environmental Assessment is sufficient because their project will have minimal to no impact on the area or its resources.
The truth is that this project is just a small fraction of the larger plans the developers have for the larger 1800 acre holding. As such, a more comprehensive study needs to be done to identify and mitigate all impacts. A FULL Environmental Impact Statement (EIS) needs to be completed. The last EIS done for the Makena area was in 1975! Makena has changed A LOT since then.
Please sign our petition for a FULL EIS and share your mana`o (thoughts/feelings) at the next meeting on this project.

No Less Than a FULL EIS

Petition: Full Environmental Review for Makena Landing

Dear Maui County Planning Commission,

Makena Resort has plans for hundreds of acres of development, yet it has not prepared a “big picture view” of the multiple impacts to reefs, water resources, cultural sites , traffic or scenic views, We the undersigned residents and visitors care about this special place. Please require a full Environmental Impact Statement for the 47 acres of land proposed for 158 units and the surrounding entitled Makena Resort lands. It is what the law requires. Mahalo.


143 signatures

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The Urban Design Review Board (UDRB) is not the deciding entity on whether the project will have to do a more comprehensive EIS or if an EA will be adequate. The UDRB advises the Planning Commission.
HOWEVER, the UDRB DOES have the authority to comment/advise on: Building design (does it minimally impact neighboring properties and the public?), View planes (especially view access to the ocean) and any Special Management or Coastal Zone issues.
Click here to view the complete checklist that the UDRB uses when reviewing SMA permit applications.

Here are some points to consider when sharing your manaʻo with the UDRB on March 1st or when submitting written testimony to

Oh Say CAN You SEE?

Why the 47-Acre Makena Project Will Be More Than an Eyesore

* Public views WILL be affected by the project and its large, densely clustered tall buildings. Ask the UDRB to recommend an “alternative project design” be included in a FULL EIS!

* The area is a VERY culturally important and historic area that needs to be protected and the proposed plan will destroy a majority of the sites (whether discovered or yet-to-be-uncovered), including traditional mauka-makai access and historic roads our kūpuna used. The only areas that will be saved are those that are landscape features; NOT places where cultural practices can continue. There are possibly many more sites that CAN be uncovered, given the technology we have now.

* The Traffic Impact Analysis for the Draft EA only assesses three intersections adjacent to the project, and does not address the REAL traffic/parking impacts of this project on EVERYONE who currently uses Makena Landing/Maluaka Beach, is trying to get to Big Beach, driving to La Perouse, etc. More parking needs to be made available at the Makena Landing area FOR THE PUBLIC.


PLDC – New Name, Same Purpose (Build at Makena)

BREAKING NEWS from Hawaii Legislature: You did it!!

  • Public Lands Development Corp (PLDC) Repealed by 2013 legislature.
  • HB 942 Harbors and Parks Development Authority (HPDA) also voted down.

Makena Resort Update:
Progress slow on meeting conditions of zoning set in 2008. Citizens still waiting for expansion of Maluaka Park lands. Public parking has been expanded at Maluaka, as required. Overall plans for hundreds of acres rezoned in 2008 may be announced this year.

2011 Skim Board Contest

2011 Skim Board Contest Wiliwili Warriors
2011 Skim Board Contest Wiliwili Warriors
2011 Skim Board Contest Wiliwili Warriors
2011 Skim Board Contest Wiliwili Warriors
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Special Thanks Go To:
Maui Tomorrow, Hawaii Amateur Skimboard League, Maui Skimmers, Maui Printing, Stella Blues, Hana Hwy. Surf, Matunas eco-wax, Exile Skimboards, Victoria, Sergio Rio photography, Silvermoon graphic design, Maui Aloha Aina, Flatbread Pizza, Hawaiian Moons, Maui FM 102nine, Maui Surfboards, Olu Kai Sandals, Dirty Dog Eyewear, Maui Surfer Girls


Annual skimboard competition offers good fun for an even better cause

by Anuhea Yagi writing for Maui Time Weekly
June 09, 2011 | 01:13 PM

Makena Get A Witness
Annual skimboard competition offers good fun for an even better cause

Fourth Annual Save Makena Skim Board Contest
Saturday (June 11), 8am, Oneloa (Big Beach) at Makena State Park; free for spectators

“On the island / We do it island style / From da mountain to da ocean / From da windward to da leeward side.” — Ka’au Crater Boys, “Island Style”

Like battles, friends and noses, skimboarding is all about picking the right wave. With skimboards in hand—i.e. the surfboard’s stouter, skinnier, skeg-less sister—riders stand on the sand several yards from the shore break and await the perfect moment.

Just after the wave breaks, but before it recedes (to maximize their relative speed), skimboarders run toward the surf, thrust their boards onto the wet sand and—with funambulists’ deft—leap-on for a hydroplaning ride into the rest of the oncoming set.

Skimboarding’s history can be traced to the 1920s in California (think adventurous—and maybe slightly bored—Laguna Beach lifeguards plus a pile of plywood). As the sport grew in popularity, the technique evolved as well. And those who’ve earned mad skills can then show off their amphibious acrobatics, carving and catching air off the coiling crests.

Organizations like the Hawaii Amateur Skimboarding League (HASL) aim to further the sport by encouraging members to make the step to sponsorship and professional competition; and local businesses like Maui Skimmers—a board manufacturer with a quarter-century tenure—not only outfit enthusiasts, but help give the local scene clout.

So it makes sense that both the HASL and Maui Skimmers are key sponsors of the Valley Isle’s own competitive installation, the ‘ohana-friendly, all-ages Save Makena Skim Board Contest—which this year marks its fourth installment with the Maui Melee 2011.

But as the event’s name implies, the contest is about more than sensational sport (and spectating)—it’s about the environment that inspires it. Makena—namely Oneloa (colloquially, Big Beach), part of the 164.4 acre Makena State

Park—is one of our isle’s rarefied jewels, and partnering event presenters Save Makena and Maui Tomorrow aim to keep it that way.


The state park doesn’t exist in a vacuum,” says Angie Hofmann, Save Makena’s community organizer and Youth Advisory Board member for Maui Tomorrow. “It exists within a whole community of places to live and be and work.”

Hoffman says her passion for the Makena area stems from having grown up in South Maui. And, as an avid skimboarder herself, the event is especially near and dear to her heart. Her holistic idea of Oneloa, too, aligns nicely with the theme of this year’s competition, “Malama Makena from the mountains to the sea.”

As described by Project Ka’eo—a research effort supported by a grant from the Office of Hawaiian Affairs with matching funds from Maui Tomorrow—archaeological evidence shows that aboriginal Hawaiians lived in and cultivated the area’s natural abundance for more than a millennium, planting staple sweet potato patches in sandy loams and utilizing the abundance of the forests for “materials for housing, tools, medicine and canoe building.”

However, Project Ka’eo reports, despite its scientific significance, knowledge of the area is still severely lacking, with “the majority of archaeological reviews [appearing] hurried, fragmented or unsupported,” as these “studies [have] been conducted to meet permitting requirements for golf course, resort and home construction.”

“Over the years, there’s been booming development,” says Hoffman. “It’s quite an interesting community in the sense that there are a lot of issues that surround an area with that kind of rapid growth,” she adds, citing hot button development projects like Wailea 670/Honua’ula.

“I think what really blows people’s minds is when they see how much growth has already occurred and then learn how much more has been approved on the land they call home,” says Hoffman. “[Save Makena’s] basic goal is that we want people to be aware of the issues as well as know how they can get involved to voice their opinion.”

At the same time, Hoffman emphasizes, the goal isn’t to stop all development. Rather, she says, “it’s about identifying what it represents, who it represents and what we want future generations to inherit.”


Though the deadline for entry into the 4th Annual Save Makena Skim Board Contest has passed, attendance is encouraged (park in the second, southernmost state park parking lot, and walk south). Spectators will enjoy light refreshments courtesy of restaurants like Flatbread Co. and Lulu’s Kihei, and get a chance to learn more about Save Makena and Maui Tomorrow’s initiatives at their informational booths. And who knows? You might be inspired to take up skimboarding yourself.

Maluaka As Was Prior to Makena Resort Owner’s Projects (2007)

Makena Before Condos
Click photo for hires image

Cultural remains suggest a coastal fishing village (spanning from as early as 1000 AD, to modern times) once covered this part of the Makena shoreline from Makena landing to Pu’u Ola’i. Old stories tell of a spring with fresh cold water here in the lands of Maluaka, a sacred coconut grove known as Nahawale (perhaps located on the former Crown Lands where the Maui Prince Hotel now sits) and several heiau. The remains of some of this village, represented by dozens of cultural features, including a heiau or fishing shrine, lay hidden in this quiet forest.

Makena Resort owner’s company spent 6 moths bulldozing and blasting this forest to create the exclusive Maluaka gated community. Originally 69 condos, now 13 luxury house lots and a three story “Beach Club” for members only. Will this peaceful shoreline and its abundant reefs be transformed forever by this and other planned Makena Resort developments?

In 2004, then Councilmember Tavares proposed that Makena Resort donate the 11 acre Maluaka site as a park in trade for hotel zoning on a nearby 28 acre parcel. Makena Resort owners, Seibu Corp, rejected this “condition” and sold the two parcels to Everett Dowling and his hui of investors for over $30 million

Through diligent citizen efforts the Oneuli Heiau and a burial site will be preserved as landscape features behind the gated walls of the Maluaka project. Several additional burials, discovered during bulldozing, will also be preserved on the site.

This is only the beginning of the new GREEN Makena that the Makena Resort investors have planned for wealthy offshore buyers. Want a different future for Makena? Stand up and be heard.